Fathima Ashraf

Designer at Memetic

Supermemory
Supermemory
Supermemory
Supermemory
Supermemory
Supermemory
Supermemory
Decimal
Decimal
Decimal
Decimal
Decimal
Morni
Morni
Morni
Morni
Morni
Morni
Effigov
Effigov
Effigov
Effigov
Effigov
Effigov
Effigov
Numa
Numa
Numa
Numa
Numa
Numa
McKenna Academy
McKenna Academy
McKenna Academy
McKenna Academy
McKenna Academy
McKenna Academy
McKenna Academy
Supermemory
Supermemory
Supermemory
Supermemory
Supermemory
Supermemory
Supermemory
Decimal
Decimal
Decimal
Decimal
Decimal
Morni
Morni
Morni
Morni
Morni
Morni
Effigov
Effigov
Effigov
Effigov
Effigov
Effigov
Effigov
Numa
Numa
Numa
Numa
Numa
Numa
McKenna Academy
McKenna Academy
McKenna Academy
McKenna Academy
McKenna Academy
McKenna Academy
McKenna Academy
Supermemory
Supermemory
Supermemory
Supermemory
Supermemory
Supermemory
Supermemory
Decimal
Decimal
Decimal
Decimal
Decimal
Morni
Morni
Morni
Morni
Morni
Morni
Effigov
Effigov
Effigov
Effigov
Effigov
Effigov
Effigov
Numa
Numa
Numa
Numa
Numa
Numa
McKenna Academy
McKenna Academy
McKenna Academy
McKenna Academy
McKenna Academy
McKenna Academy
McKenna Academy
Supermemory
Supermemory
Supermemory
Supermemory
Supermemory
Supermemory
Supermemory
Decimal
Decimal
Decimal
Decimal
Decimal
Morni
Morni
Morni
Morni
Morni
Morni
Effigov
Effigov
Effigov
Effigov
Effigov
Effigov
Effigov
Numa
Numa
Numa
Numa
Numa
Numa
McKenna Academy
McKenna Academy
McKenna Academy
McKenna Academy
McKenna Academy
About

Designing experiences that feel natural and considered.

Hi, I'm Fathima. I'm a Designer at Memetic, and a creative at heart.

I care a lot about how things look and feel. Good design, to me, is quiet. It doesn't demand attention, it just makes sense.

Outside of work, I crochet, read a lot of literature and non-fiction, and find ideas everywhere in between.

Work

Supermemory

Redesigned key website pages and UI structure for Supermemory, aligning the product narrative, visual system, and enterprise-focused experience.

Website Redesign

2026

Supermemory

Decimal

Website and brand system for an AI support platform built for engineering teams.

Website Redesign

2026

Decimal

Morni

Designed a visual-first AI experience that generates personalized wardrobe capsules and interactive vision boards, reducing decision fatigue in custom clothing design.

Product Design

2025

Morni

Effigov

A clean, modern redesign focused on clarity, trust, and structured communication for a public-sector platform.

Website Redesign

2025

Effigov

Numa

A calming AI experience designed to help users reflect, regulate emotions, and build mindful daily habits through conversation and guided prompts.

Mobile App

2025

Numa

McKenna Academy

Making learning, research, and community pathways clearer and more engaging.

Website Redesign

2026

McKenna Academy
Contact

Let's connect.

Open to collaborations and conversations about design. Feel free to reach out.

Available for opportunities

© 2025 Fathima Ashraf