Designing experiences that feel natural and considered.
Hi, I'm Fathima. I'm a Designer at Memetic, and a creative at heart.
I care a lot about how things look and feel. Good design, to me, is quiet. It doesn't demand attention, it just makes sense.
Outside of work, I crochet, read a lot of literature and non-fiction, and find ideas everywhere in between.
Designing experiences
that feel natural
and considered.
Hi, I'm Fathima. I'm a Designer at Memetic, and
a creative at heart.
I care a lot about how things look and feel.
Good design, to me, is quiet. It doesn't demand attention, it just makes sense.
Outside of work, I crochet, read a lot of literature and non‑fiction, and find ideas everywhere in between.
Designing experiences that feel natural and considered.
Hi, I'm Fathima. I'm a Designer at Memetic, and a creative at heart.
I care a lot about how things look and feel. Good design, to me, is quiet. It doesn't demand attention, it just makes sense.
Outside of work, I crochet, read a lot of literature and non-fiction, and find ideas everywhere in between.
Supermemory
Redesigned key website pages and UI structure for Supermemory, aligning the product narrative, visual system, and enterprise-focused experience.
Website Redesign & Design System
2026
Decimal
Website and brand system for an AI support platform built for engineering teams.
Website Redesign
2026
Morni
Designed a visual-first AI experience that generates personalized wardrobe capsules and interactive vision boards, reducing decision fatigue in custom clothing design.
Capstone project at 10k Designers
2025
Effigov
A clean, modern redesign focused on clarity, trust, and structured communication for a public-sector platform.
Website Redesign
2025
Numa
A calming AI experience designed to help users reflect, regulate emotions, and build mindful daily habits through conversation and guided prompts.
Mobile App
2025
McKenna Academy
Making learning, research, and community pathways clearer and more engaging.
Website Redesign
2026
Let's connect.
Open to collaborations and conversations about design. Feel free to reach out.
© 2025 Fathima Ashraf