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About

Designing experiences that feel natural and considered.

Hi, I'm Fathima. I'm a Designer at Memetic, and a creative at heart.

I care a lot about how things look and feel. Good design, to me, is quiet. It doesn't demand attention, it just makes sense.

Outside of work, I crochet, read a lot of literature and non-fiction, and find ideas everywhere in between.

Work

Selected projects.

01

Project One

A brief description of the project — what it was, what you did, and the outcome.

FigmaBranding

2024

UI Design

02

Project Two

A brief description of the project — what it was, what you did, and the outcome.

UX ResearchPrototyping

2024

Product Design

03

Project Three

A brief description of the project — what it was, what you did, and the outcome.

IllustrationMotion

2023

Visual Design

04

Project Four

A brief description of the project — what it was, what you did, and the outcome.

FigmaDesign Systems

2023

Interaction Design

05

Project Five

A brief description of the project — what it was, what you did, and the outcome.

BrandingTypography

2023

Brand Identity

Contact

Let's connect.

Open to collaborations and conversations about design. Feel free to reach out.

© 2025 Fathima Ashraf